Business as usual doesn’t cut it today in marketing’s fiercely competitive arena. Campaigns that create an aura of unique excitement and intelligent suspense are required to garner interest and cut through the clutter. General Motors’ Buick Division will do just that when the all new 2006 Lucerne becomes the featured product on the “The Apprentice: Martha Stewart” reality show.

First airing on NBC from 9:00 – 10:00 p.m. EST on November 30, two apprentice teams will design an in-dealership launch showroom display to entice and excite potential Buick Lucerne buyers. The influence of the winning team’s creation, selected by Martha Stewart and Buick executives, will be experienced by prospective customers on December 13, when participating dealerships host a Lucerne V.I.P. Premiere Night. Viewers of the November 30 episode can RSVP for an invitation to a Lucerne V.I.P. Premiere Night party in their area via an online registration process and will be directed to Buick.com during the show.